That’s just an example!
(Your introduction to an “EVOLUTION FUNNEL”)
Information Guide
The Free Guide exactly meets the interest of potential customers, so anybody who wants it is a serious prospect. And you’ll promise more tips to come.
Nurturing Sequence
An automated series of emails will give more valuable tips and advice, building a relationship of trust and confidence. And that relationship leads to a sale.
Build Authority
Your Free Guide and educational sequence confirm you as the trusted expert for kitchen design and installation.
You need an EVOLUTION FUNNEL for your kitchen business
All kitchen companies look the same, online.
It’s true. For someone who’s thinking about a new kitchen, or an update, it’s hard to choose one company over another.
They’re comparing you and your competitors, but they won’t request a quote or book a consult until they decide who to go with. Which will be the company who stands out as different to the rest.
As Harvard Business School professor Bharat Anand says,
“Success doesn’t just benefit from being different to others. It REQUIRES it. If you aren’t different in business, you’ll die.”
OK, so what’s the best way to be different?
That’s easy: demonstrate your expertise and authority. But how do you convince prospects, who are only briefly on your website, that you’re the expert they can confidently trust?
Actually, it’s surprisingly simple: add them to an automated funnel.
Here’s what you’ll get with your Evolution Funnel…
Overlay
An ‘overlay’ will generate a list of QUALIFIED prospects who visit your website, but won’t affect your website design, or the user experience. It appears as guests scroll, and works on mobile, too.
Landing Page
In addition to your website Overlay, you’ll also get a ‘landing page’ for distraction-free capture of contact details. Mobile responsive, it’s an ideal advertising destination.
(See this example.)
Database
Your website overlay will capture your prospects’ contact details in our autoresponder machine. It’s a database management tool, which automatically sends a sequence of educational emails.
Client Qualifying Filter
I’ll write a Free Guide to offer your visitors. It qualifies prospects because it exactly answers their problem. So anybody who ‘opts-in’ for your offer is a serious prospect.
Hosting & Delivery
My team takes care of all the technical stuff. Your funnel is hosted on the same servers running Amazon, so there’s a 99.9% certainty your information is always available.
Sequence
An automated email sequence shares valuable information, confirming your authority and expertise. I’ll use NLP, open loops and sophisticated psychological techniques to build trust.
Learn more.
I’ll work with just one kitchen business in your market. Will you be the one?
“Most of us never recognize an opportunity until it goes to work in our competitor’s business.” – P.L. Andarr